Internet Marketing Strategies for Businesses in Lakeland, FL
It is no longer up for debate, in order to run a successful business you will need to be able to market your local business strategically. According to various research groups, marketing local business can potentially increase your revenue by 30%. This is especially salient in hard economic times. During these times, many local businesses in Lakeland, FL can no longer just rely on word-of-mouth referrals. They need to take advantage of every business opportunity they can. Your marketing plan will need to include not only the traditional marketing methodology. You will also need to make sure your marketing plan includes a percentage of Internet marketing. A strong marketing plan will generate new business that will sustain your business for years to come.
With the advancement in technology, Internet marketing has become a focal point for many local businesses in Lakeland, FL. Businesses today are using the Internet to place their message in front of some of the most qualified prospective customers. There are many formats for marketing local business online. Integrating several different Internet marketing techniques is cost efficient for local businesses. Some of the more successful Internet marketing techniques being implemented by small businesses are:
- Articles and blogs
- Press releases
- Social networking sites
- Web 2.0 websites
- Online Yellow Pages
Each of these formats will target consumers who use “local search” phraseology. What this means, is when a consumer is looking for your particular product or service, they will enter certain phrases into a search engine. By targeting these local searches, your website will be included as one of the top ranking websites. The higher you are ranked on a search engine, the more prospective customers will come to your website. The more traffic your website generates, the more opportunities you have to sell your product or service. These prospective customers will be those individuals that are ready to purchase your product.
The cost effectiveness of marketing local business online will increase your sales and profitability while lowering your overall marketing budget. In today’s economically stressed environment, being able to reduce your cost, while increasing your business is imperative. A byproduct of marketing your local business online is being able to expand your selling territory. You will now be able to sell your product to customers worldwide versus customers within a 10 mile radius. This is brought a new business frontier to several small businesses in Lakeland and throughout the world.
Chrissanne Long is a Media and Marketing Consultant